Nairobi, Kenya — Azone, one of Kenya's established home appliance retailers, has today announced a significantly expanded range of televisions, cementing its reputation as one of the best appliances stores in Nairobi for households looking to upgrade their home entertainment setup without compromising on quality or value.

The retailer, known for its wide catalogue of refrigerators, washing machines, microwaves and cookers across multiple showrooms in Kenya, is now placing fresh emphasis on its television category, with a particular focus on connected, feature-rich models. The move responds directly to growing consumer demand for a genuinely reliable Smart TV in Kenya market that, until recently, has been fragmented between pricey imported brands and lower-quality alternatives offering little real value.

"We've watched Kenyan households become far more discerning about what they want from a television," said a spokesperson for Azone. "It's no longer just about screen size. People want streaming built in, decent picture quality, and a set that's actually going to last. Our expanded range is a direct response to that shift, and we wanted to make sure it landed at prices that make sense for real Kenyan households, not just aspirational marketing copy."

What's Driving the Announcement

Azone's decision to expand its television offering comes at a time when smart, connected displays have moved from a nice-to-have to something close to a household standard. The retailer's updated range spans multiple screen sizes and price points, giving customers genuine choice rather than a narrow selection dressed up as variety.

Key highlights of the announcement include:

A broadened Smart TV in Kenya selection, spanning entry-level to premium models from established global and regional brands
Ongoing TV offers in Nairobi, with promotional pricing rolled out across Azone's physical showrooms and online store simultaneously
Free delivery and professional installation on qualifying television purchases, removing one of the more common friction points in appliance buying
Flexible payment options, designed to make larger purchases more manageable for everyday households
A dedicated after-sales support structure, addressing a gap many customers have previously experienced with imported or lesser-known brands
Genuine Value, Not Just Discounting

While many retailers use the word "offer" loosely, Azone says its approach to Smart TV deals in Kenya is built around sustained value rather than short-lived flash sales designed purely to generate footfall. The retailer has structured its promotional calendar to ensure competitive pricing remains available across the year, rather than concentrated into a handful of high-pressure sales windows.

"There's a difference between a genuine deal and a discount that's been engineered by inflating the original price first," the spokesperson added. "We'd rather be known for consistently fair pricing than for a single big weekend sale that doesn't reflect what we actually charge the rest of the year."

This positioning is central to how Azone is framing its expanded catalogue as offering some of the best TV deals in Kenya currently available, particularly for households comparing options across Nairobi's competitive appliance retail landscape.

A Wider Push Across Nairobi's Appliance Market

The television expansion sits within a broader strategy for Azone, which has built its reputation on offering energy-efficient, durable appliances across categories including cooling, laundry, and kitchen equipment. With multiple showrooms already established across Kenya and a strong footprint in Nairobi specifically, the retailer says the television category was a natural next step given how closely it aligns with existing customer relationships.

Industry observers note that Nairobi's appliance retail sector has grown increasingly competitive in recent years, with both established players and newer entrants vying for market share. Against that backdrop, retailers offering consistent TV offers in Nairobi, transparent pricing, and dependable after-sales service tend to build the kind of long-term customer loyalty that short-term discounting alone cannot achieve.

Availability

The expanded television range, including the full selection of smart and connected models, is available immediately across Azone's Nairobi showrooms and via its online store, with delivery available to customers countrywide. Customers can browse current pricing and promotional offers directly on the company's website.

About Azone

Azone is a home appliance retailer operating across Kenya, offering a broad range of products including refrigerators, washing machines, microwaves, cookers, air conditioners and televisions from established global and regional brands. With multiple showrooms nationwide and a strong presence in Nairobi, Azone combines in-store and online shopping with free delivery and professional installation on selected products, aiming to make quality home appliances accessible to Kenyan households.

Media Contact:
Azone
Website: https://azone.co.ke/
Customer Care: 0800 722 242