ON Social offers a data-driven platform designed to help brands, agencies, and influencer marketing platforms identify suitable creators and understand their audiences. With influencer search filters, detailed reports, white-label functionality, and API access, the platform supports a more organised approach to influencer research.
As businesses continue to explore influencer marketing, finding relevant creators and evaluating available audience information remain important steps. ON Social brings these research capabilities together, helping users search influencers according to specific requirements and review information that supports creator evaluation.
Simplifying Influencer Discovery with 27 Search Filters
Finding suitable influencers can require considerable research, especially when brands and agencies have specific creator requirements. ON Social helps simplify this process by allowing users to search influencers through 27 filters. These filters include options for identifying creators based on a spike in follower count, the percentage of male or female audience, content-related characteristics, real audience information, and other relevant criteria.
This approach allows users to narrow their searches and focus on creators who better match their requirements. Rather than relying only on follower numbers, teams can consider multiple characteristics when researching potential influencers.
For businesses exploring the best influencer marketing software, flexible search options can be an important consideration. ON Social provides tools that help users organise creator discovery around their specific research needs.
Detailed Reports for Influencer and Audience Research
Understanding an influencer's audience can provide useful context during creator selection. Brands and agencies may need to examine audience characteristics and available performance information before deciding which creators to consider further.
ON Social provides detailed influencer and audience reports covering four key areas:
Demographics: Information about audience characteristics.
Psychographics: Insights into audience interests and related characteristics.
Geographics: Information about audience location.
Performance Insights: Data to help users review influencer performance.
These reports give users access to different types of information within their research process. Agencies can use them to review creator profiles, compare available details, and support more informed discussions about influencer suitability. By bringing creator and audience information into detailed reports, ON Social helps businesses approach influencer research in a structured way.
Supporting Agencies with White-Label Reporting
Influencer marketing agencies often need to present research findings to clients. Maintaining a consistent brand identity across reports can be important when sharing creator and audience information. ON Social offers white-label functionality that allows users to add their own logo and name to PDF reports. The platform can also be set up with the client's branding on its own domain name.
These capabilities allow agencies to present reports under their own identity while using ON Social's available research tools. They can organise influencer information for client-facing presentations without relying solely on unbranded documents. White-label functionality is particularly relevant for agencies that want to provide a branded reporting experience as part of their influencer research services.
API Access for Platform Integration
Businesses may want to integrate influencer research capabilities into their existing websites or digital platforms. ON Social provides a well-documented API that allows users to integrate its available tools into their own systems. This functionality gives businesses another way to access and use the platform's tools within their existing workflows.
ON Social also offers a Raw API that can provide real-time information, including follower numbers, influencer bio text, post likes, comments, views, post text, hashtags, and mentions. Users can also find posts that contain a specific hashtag. For businesses evaluating influencer tracking software, access to relevant and timely creator information may be an important part of their research requirements. ON Social's API capabilities provide options for integrating available influencer data into other platforms.
Helping Businesses Organise Influencer Research
Influencer research involves several steps, from identifying potential creators to reviewing their audiences and examining available performance information. A structured approach can help teams keep these activities focused on their requirements. ON Social combines influencer search filters with detailed reporting capabilities. Users can narrow searches using relevant criteria and then review available influencer and audience information to support their evaluation.
Agencies working with different clients can use these features to organise research around varying requirements. Brands can also use the available information when reviewing potential creators for their marketing needs. The platform's combination of search, reporting, white-label functionality, and API access provides different options for businesses that need influencer research capabilities.
Making Informed Decisions Through Relevant Data
Creator selection is more effective when businesses define their requirements before beginning a search. Factors such as content, audience composition, follower growth, and real audience information may help teams decide which creators deserve further evaluation. ON Social's 27 filters allow users to explore these characteristics during influencer discovery. Detailed reports provide additional information about influencers and their audiences, helping users review different aspects of potential creators.
Businesses can use these features to make their research more organised and focus on relevant information rather than relying on a single metric. The available tools can also support agencies that need to prepare branded reports or integrate influencer data into their own platforms.
Conclusion
ON Social supports more organised influencer research through creator search filters, detailed audience reports, white-label reporting, and API integration. The platform helps brands, agencies, and influencer marketing platforms identify suitable creators, review audience information, prepare branded reports, and integrate available tools to support data-driven influencer research and informed creator selection.
ON Social is an AI-powered analytical platform designed for influencer marketing platforms, agencies, and brands. It helps users conduct influencer research through 27 search filters and detailed influencer and audience reports covering demographics, psychographics, geographics, and performance insights.
The platform also offers white-label PDF reports, website branding on a client's own domain, and API access for integrating available tools into existing platforms.