The belief in the medical usage of Cannabidiol (CBD), a compound that is naturally present in cannabis plants (also known as "marijuana"), has been growing in recent years.
The financial difficulties of cannabis company Med Men are warning that Med Men, the weed business, is the most popular drug seller in the United States.
Ultimately, HIA members can capture ongoing insight from consumers, get closer to their customers and help de-risk product development via the CBD market intelligence solution.
The financial implications of the business are important, along with the satisfaction of free and easy smoking. Cannabis is a multi-billion dollar company.